Newman’s Own is committed to 'give it all away,' with 100% of its profits going to help children who face adversity. I helped the team at DCX bring to life a national Pay What You Want pizza truck. In the face of high food prices, the Pay What You Want pizza truck invited customers to choose their own ‘price’ for a slice. All proceeds will go to the Newman’s Own Foundation, whose mission is to nourish and transform the lives of children who face adversity.

Agency: DCX Growth Accelerator

CD/CW/VO: Me

ECD: Tommy Noonan

CCO/CSO: Doug Cameron

DESIGN: Alistair Chew