Quibi (RIP) was created to be a mobile-only streaming platform with bite-sized blockbuster content from the biggest creators in Hollywood. To launch and establish Quibi as a category of one, we made a splash at the biggest night in long-form entertainment: The 2020 Oscars.

We subverted the event by debuting a series of hyperbolic comedy scenarios parodying well-known filmic tropes synonymous with big budget Hollywood flicks. The spots were crafted to establish ‘Quibi’ as a unit of measurement in the modern vernacular as a short period of time where you could be entertained by Quibi content.

Agency: BBH LA

ACD (CW): Me

ACD (AD): Abbas Deidehban

CW: Kevin Tosi

AD: Natalie Seitz

Producers: Peter Williams & Danny Nouri

Director: Tom Kuntz

DP: Hoyte van Hoytema