Brisk: Kinda Out There

Sometimes your brand's best assets are hiding in plain sight. This was one of those times. Brisk Iced Tea had some seriously cool characters on its product packaging that had never been treated as more than a graphic element. So we created the Brisk: Kinda Out There, a campaign that made them bombastic icons of the brand rather than product wallpaper.

First, we created a backstory for each character, used to guide every spot, social post, and real world incarnation. Then, we brought them to life in a host of short, weird, and entertaining five second shorts to promote a contest for a seriously cool clothing line designed in collaboration with МИШКА.

Agency: The Barbarian Group

CW: Me

AD: Abbas Deidehban

CD: Stephen Petronis

Producer: Amanda Schultz

Directed By: Aaron Baumle | Produced With: Transistor Studios

1-844-GET-BRISK Directed By: Matt Conboy

"Kinda Out There" Supercut - Brisk

"R.O.B.E.R.T.'s Lunch & Beta_Bull Respawns... Again" :15

"Bernie The Shark" Brisk SXSW

Our Shark character, Bernie, went to SXSW. And I was Him. Literally, that’s me in the suit. Why? Because I COMMIT TO THE BIT y’all.

1-844-GET-BRISK

We created a hotline serving thirsty folks in Brooklyn, staffed by an Improv performer. Even if they were outside of our radius, we made sure they got some Brisk on the house. Using leftover PepsiCo outdoor media, we turned a billboard into a moment that was truly kinda out there.

1-844-GET-BRISK: "The Lemon Cometh"

1-844-GET-BRISK: "A Bull and A Bench"

1-844-GET-BRISK: "Shark Strut"