Pepsi: The Arby's Business Agreement

Late in 2014, Arby's pulled a fast one on Pepsi. They released a hilariously clever ad that effectively showcased a glorious product shot, a thunderous voice over, and a not-so-subtle poke at their business agreement with Pepsi. The spot made some noise and our client, Pepsi, wanted to fire back on social.

It only made sense to call up Simon Lowden (The Chief Marketing Officer of Pepsi) and convince him to eat an Arby's Roast Beef Sandwich while we filmed the whole glorious meal for our meat-charged response—coming in at five minutes and fourteen seconds of jaw dropping, pulse pounding footage of the Pepsi CMO eating an Arby's Roast Beef Sandwich.

Agency: The Barbarian Group

CW: Me

AD: Abbas Deidehban

CD: Stephen Petronis

Pepsi: The Arby's Business Agreement

Late in 2014, Arby's pulled a fast one on Pepsi. They released a hilariously clever ad that effectively showcased a glorious product shot, a thunderous voice over, and a not-so-subtle poke at their business agreement with Pepsi. The spot made some noise and our client, Pepsi, wanted to fire back on social.

It only made sense to call up Simon Lowden (The Chief Marketing Officer of Pepsi) and convince him to eat an Arby's Roast Beef Sandwich while we filmed the whole glorious meal for our meat-charged response—coming in at five minutes and fourteen seconds of jaw dropping, pulse pounding footage of the Pepsi CMO eating an Arby's Roast Beef Sandwich.

Agency: The Barbarian Group

CW: Me

AD: Abbas Deidehban

CD: Stephen Petronis

The Arby's Business Agreement - Pepsi

Arby's Has Pepsi

Here’s the original spot we were tasked with responding to from our client, Pepsi, after it aired and made some noise.