For years Carl’s Jr. and Hardee’s oh-so-delicious food was hidden in plain sight. As part of the brand’s relaunch, we led a completely new stylistic approach to fast food advertising.

We put the focus back on the food—creating new and dramatic shots to highlight it. We then concepted unique GIFs, working with artists from a variety of backgrounds to bring them to life.

To kick things up over 9000 we worked with trap music producers to create a series of tracks our audience loved.

Agency: 72andSunny

CW: Me

AD: Abbas Deidehban

CDS: Jed Cohen & Helena Skonieczny

ECD: Josh Fell